Digital Marketing

The trilogy of Progressive Web Apps, SEO, and link building services!

At first, there were just websites. Then came mobile applications for people to cherish the digital experience with high focus. These apps were proving to be revolutionary. They were not just useful but also had the ability to call back users through notifications. And then came websites turned into applications. We call them PWA, or Progressive Web Applications. But people have this question – How does it impact SEO and ranking? We spoke to Digital White Labels best Link Building Services about it. And we have the perfect answer for you on this.

PWA and its impact on SEO.

PWA, or Progressive Web App, is an attempt to change how people surf through websites. The data is that people exit a website if it takes more than 3 seconds to load. This leads to a loss of visitor base. This made developers think of a way out and PWA came as an answer. But how? There are two ways that PWA helps a site load faster and save data –

  • It comes preloaded with basic website elements and thus saves data and time.
  • It saves the places you visit through a website in the form of cache so you don’t have to load it again.

Know that PWA is different than a web app which is just an application that helps a website and people. For example, an online picture editor is a great example of a web app. PWA on the other hand helps a website get saved as a native app without any further installation. It then uses a browser to open that app and surf. It will not impact link-building at all.

So, how has PWA changed the internet world in these years?

Impact of PWA on businesses.

We cannot say with surety if PWA has impacted SEO, but the data says that it surely has helped businesses get a boost. How?

  • By saving the data and basic web elements, it reduced the loading time. This led to a big drop in bounce rate and surge in user retention.
  • Because of heightened focus due to local-app like experience, the user engagement increased. Twitter itself saw a 65% increase in pages-per-session alongside a 75% boost in tweet rate.
  • Push-Notification has given websites the ability to call back a user when there is a need. This in itself leads to a high user engagement and retention rate.

All these features discussed above help in link building between users and the website. When added gradually, this has been proven to be a direct cause behind the increased sale of goods and services. But what about SEO? Is there any chance that it will get impacted by PWA?

Impact of PWA on SEO!

We cannot say with surety if PWA will impact SEO, but what about logical thinking and anticipation?

Things evolve and changes happen. This is true in the case of the internet too. We are now seeing a few things around that are going to interact with each other and thus change things.

  • Artificial Intelligence
  • Progressive Apps
  • Updated Technology.

The only reason that people are fearing PWAs is that they think that search engine bots won’t be able to crawl the PWA. But know that this is a myth alone. These websites can easily be crawled, though the methods will differ. Some people believe that rendering also impacts link building. But as per Digital White Labels, best Link Building Services can help you zero out this impact that is there due to reasons that are indirect.

Rendering in case of PWA

For this, we first need to look at two things –

  • Server Side Rendering
  • Client Side Rendering

But what is this? Rendering is the process when GoogleBot meets your webpage, runs the code you have set to help this crawling bot understand the way you have managed elements and how to pick them, and then assesses it to understand the layout you want your readers to see. This way Google creates a visual of your webpage. If there happens any error in the rendering process, the reader might see a broken page or content less page.

Server-Side Rendering is a traditional approach where a rendered (or stored) version on the server gets sent to the user. Here the storing happens on the server and not on the client’s phone. This leads to the loading of webpage and web elements every time a person wants to visit it. It means more data usage and slow loading speed.

Client-Side Rendering is when static data (the data that does not change) gets stored on the client’s side and then rendered upon request using JavaScript. This means that the elements that are permanent in a user experience stay stored and only a few strings of data get loaded from the server. This saves time and data and leads to higher loading speed.

The doubt was that Client-Side rendering was leading to pages not getting crawled and thus depressing the SERP ranking. But the great news is that Google can easily crawl JavaScript too. But the process is slightly different!

This way Google goes through 2 waves of crawling. In the first wave, it indexes all the non-JavaScript content, i.e. the source code of your website. JavaScript websites hold no content in the source code and thus Google goes through a second wave of crawling where it crawls the JavaScript and renders it. This makes it a slower process and you might need some time to see your web pages crawled completely. The only way it can impact your link building is when the crawling is yet to get completed. Your links might not work.

PWAs impact on SEO!

Google is working on ways to make it faster. This was the only way PWA was impacting SEO. But this impact was for those who knew nothing about the technical ways of helping websites get crawled. PWA is the future and you need to turn your website into one. If you do not know how to do it, suggests Digital White Labels, best Link Building Services, and web development services are what you need. We suggest you that offers all the services you need around your website under one roof.

If it is about the MUM update, PWA has nothing to do with it. It is going to make things further easier. And what about Artificial Intelligence? A.I. is going to help the internet grow gracefully. You need to worry not if SEO will fall stagnant and die. It will not. It only will evolve.